Drop SMS gateways and email providers in favor of messengers. OTP codes for cents instead of dollars. Open rate 95% vs 20%.
Calculation: 4 ₽ per SMS vs 0.32-0.84 ₽ per OTP at Zapnoty (avg across 3 plans)
Savings calculator
| Feature | Zapnoty | SMS gateway | Email campaign |
|---|---|---|---|
| OTP cost | 0.14-0.84 ₽ | 4-7 ₽ | free* |
| Delivery rate | 100% | ~95% | 15-25% |
| Delivery time | < 2 сек | 30-60 сек | 1-60 мин |
| Open rate | 90-95% | 95% | 15-25% |
| Buttons & media | ~HTML | ||
| SIM-swap protection | |||
| Atomic verification | |||
| Retry + webhooks | |||
| Free tier |
FAQ
Offer a choice — Telegram or Max (together they cover 80-90% of the Russian audience). For the rest — fall back to SMS via your gateway. Zapnoty cuts your SMS share to 10-15% without a hard cutoff.
SMS in Russia is 4-7 ₽ per message. OTP via Zapnoty on Basic — 0.84 ₽, on enterprise — 0.14 ₽. 5-50× difference depending on volume.
Messenger open rate — 90-95% in the first hour. Email — 15-25% over a day. Push appears in the phone immediately, doesn't get lost in spam and promotion tabs.
No. Free tier without a card — 100 credits per month. Paid plans start at 290 ₽/month (300 credits) — see pricing pages.
Two steps: (1) add a Telegram/Max subscribe-deep-link to your signup flow, (2) if the user is subscribed — send OTP via /v1/otp/send instead of SMS gateway. Keep SMS as a fallback channel.
Solutions & use cases
Common scenarios where Zapnoty replaces a stack of 3-4 separate services.
OTP, order status, abandoned cart, promos
Forms with instant Telegram notification — no forgotten inboxes
Drip lessons, reminders, Q&A and bot login
Support in Telegram/Max, no heavy chat widget
No credit card. 100 free credits per month — enough to try every feature.